Irina Kuzmina-Merlino, Skorobogatova Oksana
In Data Analytics: Paving the Way to Sustainable Urban Mobility (2019)
DOI: 10.1007/978-3-030-02305-8_59
Keywords: Business model, Business model canvas, Strategy, Transport company
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Abstract
The term “business model” is associated with the “dot-com” firms and its exponential growth in late 90s, but in contemporary economics it is a transversal matter to any organization according to Osterwalder et al. (2004). There are many definitions of business model, but there is a common point in all of them: a business model is created to represent a certain service or product in order to create value to stakeholders and to be purchased by a company’s customers. The aim of the paper is to define the theoretical way for building a successful business model, which can be useful for a passenger transport company. As a result of theoretical research the authors developed recommendations for building a prototype of business model for a company, which is operating in transport industry.